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One of the top surprises in the survey results, according to Jordan Glazier, founder and CEO of financial technology platform firm Wildfire Systems, is the extent to which the availability of cashback rewards affects consumers' choice of e-commerce merchant "The benefits for m...
With incessant reporting on the supply chain challenges that retailers faced leading up to the holidays, it was really anyone's guess as to whether the November/December shopping peak would be a boon or bust ...
The term "social commerce" is the trend du jour for marketers, yet there's confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates ...
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